Getting noticed in today’s busy world isn’t easy. Whether you’re a small business owner, contractor, restaurant, or local service provider, the competition is fierce. You need a way to grab attention, bring in new customers, and keep your business at the forefront of customers’ minds—and that’s where direct mail and outdoor signage come in.

These two tried-and-true marketing strategies have been around for a reason: they work. While digital marketing is important, there’s something powerful about seeing a well-placed sign or holding a physical mailer in your hands. Let’s break down how each can make a difference.

Outdoor Signs Get Results

Think about it—when you drive around town, what catches your eye? Bright, bold signs are hard to miss. Whether it’s a yard sign, banner, or window display, outdoor signage works 24/7 to promote your business, attract new customers, and boost brand recognition.

Some of the biggest perks of outdoor signage:

Always Visible
Unlike an online ad that disappears, a sign stays put and keeps working.

Drives Foot Traffic
A great sign draws people in, whether they’re walking by or driving past.

Cost-Effective
Once it’s up, it keeps marketing your business without ongoing costs.

Builds Trust
A professional sign reinforces credibility and makes your business look established.

And the best part? There are so many ways to use signage:

• Yard Signs for contractors, real estate agents, and seasonal promotions.
• Banners for grand openings, sales, and events.
• A-Frame Signs to highlight specials outside a storefront or restaurant.
• Vehicle Decals to turn your car into a mobile advertisement.
• Window Graphics for bold, eye-catching storefront displays.

The Power of Direct Mail

While we all get bombarded with emails and social media ads, there’s something different about receiving a piece of mail. It feels more personal, more tangible. And that’s why direct mail still works, especially when combined with other marketing efforts.

Here’s what makes direct mail so effective:

Reaches the Right People
You can target specific neighborhoods, customer demographics, or past clients.

Gets Opened & Read
Unlike emails that get deleted, physical mail is more likely to be seen.

Encourages Action
A well-designed postcard or flyer can drive calls, website visits, or in-store visits.

Builds Brand Awareness
Seeing your business name in their mailbox and out in the community creates familiarity.

And direct mail isn’t just about sending out random flyers. It works best when it’s strategic and eye-catching—like sending out:

• Discount Coupons to bring in new customers.
• Seasonal Promotions for lawn care, home improvement, and contracting services.
• Restaurant Specials to boost takeout orders or dine-in traffic.
• Service Reminders for things like HVAC tune-ups, plumbing checks, and auto maintenance.

The Best Approach? Use Both!

The businesses that see the best results don’t rely on just one strategy. Instead, they layer their marketing—pairing direct mail with signage, social media with digital ads, and more.

Think about it: A customer might see your yard sign, get your postcard in the mail, and then look you up online. That repetition builds trust and makes them more likely to choose your business over someone they’ve never heard of.

At the end of the day, getting noticed is all about making smart, strategic choices. And when you combine eye-catching outdoor signs with high-impact direct mail, you set yourself up for success.

Let Core help you boost your profits and start seeing results today!