
MAY 2025
Truckload Sale
Industry
Hot Tubs
Outdoor Living
Retail
What We Did
CimpleChat CRM Implementation
Automated & Personalized Marketing
Text Message Campaigns
Inbound Marketing Support
Internal Communication Tools
Strategic Planning
Ongoing Training & Support
Analytics
23
Tubs Sold in May
45
Tubs Sold to Date
60+
On Track to Exceed
Last Year’s Sales


In May 2025, Aaron Pools & Spas launched their annual Truckload Sale with the support of Core Integrated and our CimpleChat CRM platform. By combining automated and personalized marketing, lead nurturing, and streamlined communication tools, the dealership saw immediate results—selling 23 tubs in just one month. Due to its success, the promotion was extended, and a total of 45 hot tubs have now been sold—on track to beat their previous year’s record of 60 units.
CHALLENGE
Like many dealers, Aaron Pools & Spas had plenty of leads—but lacked a streamlined, user-friendly system to manage and convert them. With so many technologies available, it was easy to feel overwhelmed and difficult to stay consistent with follow-up and messaging. The team needed a solution that simplified their processes, engaged leads more effectively, and supported their sales goals with targeted, timely outreach.
SOLUTION
Core Integrated introduced CimpleChat CRM—a centralized platform built to streamline communication, lead management, and marketing automation. With our support, Aaron Pools & Spas leveraged:
• Automated texting to quickly and consistently engage new and returning leads
• Personalized marketing automation, sending timely, relevant messages based on customer behavior and interest
• Inbound marketing tactics to attract high-intent leads to the campaign
• Smart internal tools for tracking sales conversations and team notes
• Lead alerts and follow-up prompts to support faster close rates
By combining automation with personalized messaging, the team was able to make real human connections at scale—without extra effort.
IMPLEMENTATION
Core Integrated worked side-by-side with Aaron Pools & Spas to:
• Launch a tailored Truckload Sale campaign using automated and personalized outreach
• Build texting workflows and marketing touchpoints to nurture leads over time
• Implement internal communication tools to keep every team member aligned
• Train the team to use CimpleChat with confidence and clarity
RESULTS
• Immediate ROI
23 hot tubs sold in the first month of the campaign
• Extended Campaign Success
Promotion extended—45 tubs sold and counting
• Simplified Sales Process
Internal notes and tracking tools made it easier for the sales team to close quality leads
• Enhanced Engagement
Automated and personalized messaging resulted in a high percentage of leads responding
“Between texting, inbound marketing, and strong team follow-up, we’re closing more leads than ever.”
– Paul, Aaron Pools & Spas
CONCLUSION
For Aaron Pools & Spas, the 2025 Truckload Sale was more than a promotion—it was a transformation in how they communicate, market, and sell. With CimpleChat’s automated and personalized marketing features, they’ve created a seamless system that nurtures leads, simplifies follow-up, and drives real sales.
“I used to feel overwhelmed by all the tech options, but with Core and CimpleChat, everything just works—and we’re seeing real results.”
– Paul, Aaron Pools & Spas

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