OUR WORK
HOT TUB WELLNESS
Branding & Design
Industry
Wellness & Spa Retail
Hot Tubs & Swim Spas
Outdoor Living
Home Wellness Products
What We Did
Logo Design
Brand Identity
Website Design
Website Development
User Experience
Analytics
77%
Increase in Page Views
29%
Increase in Opt-In Rate
22%
Increased Time Spent on
Redesigned Website
Elevating Brand & Online Experience
Hot Tub Wellness Case Study
Hot Tub Wellness, a family-owned retailer specializing in Jacuzzi® hot tubs, swim spas, and wellness products, has been serving Fairfield County, CT since 1999. From a tiny storage locker to a 7,500 sq. ft. showroom and warehouse, they’ve focused on delivering comfort, relaxation, and exceptional customer experiences. As the company continued to grow, they recognized the need for a refreshed brand identity and a modern website experience that better reflected the premium wellness products they offer.
CHALLENGE
Hot Tub Wellness wanted a refreshed brand identity and modern website that matched the premium quality of their wellness products. The old logo and site didn’t fully communicate the relaxation, professionalism, and variety of offerings like saunas, swim spas, and hot tubs. They needed a cohesive, clean, and intuitive design that elevated their market presence and made it easier for customers to engage with their products online.
SOLUTION
Core Integrated Marketing partnered with Hot Tub Wellness to deliver a brand refresh and a website redesign that clearly communicated quality and wellness.
The project included:
• A new logo reflecting a premium wellness feel while highlighting core offerings
• A fully redesigned website with intuitive navigation and a modern, professional aesthetic
• Cohesive visual branding that elevated the company’s professional presence
Our approach aligned design, usability, and brand messaging to create a seamless experience for both current and prospective customers.
IMPLEMENTATION
The process focused on collaboration and responsiveness:
• Worked closely with the team to incorporate feedback throughout multiple revisions
• Planned website structure, navigation, and user experience improvements
• Developed a clean, modern visual style that reflects the premium nature of their offerings
• Maintained open communication to ensure all goals were met efficiently
The project moved from concept to launch seamlessly, with a strong focus on aligning visuals and functionality to business goals.
RESULTS
• Stronger Brand Identity
The new logo reflects the premium wellness experience customers expect from Hot Tub Wellness.
• Improved Customer Experience
The redesigned website provides a more intuitive and professional browsing experience.
• Enhanced Market Presence
The modern design elevates the company’s overall brand perception.
• Positive Customer Feedback
Both the new logo and website have received strong responses from customers and visitors.
“We are incredibly happy with the new logo design. It perfectly captures the premium ‘Wellness’ feel of our brand while highlighting our core offerings like saunas and swim spas.”
– Michael, Hot Tub Wellness
CONCLUSION
For Hot Tub Wellness, the project was about more than a logo and website redesign—it was about creating a brand experience that reflects the quality, relaxation, and wellness their products deliver. By combining thoughtful design with a collaborative process, Core Integrated Marketing helped transform their visual identity and digital presence, positioning the business for continued growth and stronger customer engagement.
“The new website provides a much more intuitive and professional experience for our customers. The Core team was attentive to our feedback, even through several revisions, and made the entire process seamless and efficient.”
– Michael, Hot Tub Wellness
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